As Brand Manager and Designer at Racefox, I was responsible for maintaining and developing the company’s visual identity across product, app, website, marketing communication and print. My role covered both brand-level decisions and hands-on design production, from campaign assets and motion graphics to web design and sales material.

The work required a strong understanding of how the brand should function across different touchpoints, from digital coaching experiences to promotional campaigns. I focused on creating a more cohesive and recognizable visual expression that could support both product communication and customer acquisition.